Meet Our Assembly of Oh So Fine Talent: Sara Baar

 

We’ve just wrapped up our Assembly event - the unconventional convention designed for and facilitated almost entirely by small businesses - and we want to highlight each and every one of our amazing vendors.

Partly because we’re sure the day was a bit of a whirlwind and with lots of new names and faces around, people probably need a bit of a refresh. But also for those who couldn’t come and are still looking for a network of fine individuals that can help them with their small business needs.

So, without further ado, we bring you a brief interview with Sara Baar, a photographer and designer who knows how to make her clients feel confident and like they can conquer the world, and who doesn’t need that when they’re running their own business?

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SO, WHO ARE YOU?

Sara Baar, a queer designer, photographer and sometimes stylist originally from a small rural town in the Maritimes.

AND WHAT IS IT YOU DO AGAIN?

I run Say Hey Studio, a design and photography biz that helps female entrepreneurs and small businesses tell their visual story.

HOW EXACTLY DO YOU HELP PEOPLE GET THEIR SHIT TOGETHER?

I get to guide business owners through their decision making processes in an informative and encouraging way. This empowers women to feel confident in themselves and their decisions.

Consistent, beautiful design and imagery can give business owners that missing piece of credibility and helps quiet imposter syndrome.

WHAT’S YOUR APPROACH TO BUSINESS?

Get the work done, treat it accordingly and never take yourself too seriously. Humility and a sense of humour goes a long way. And most importantly, stay open and never stop learning.

HOW WOULD YOUR CLIENTS DESCRIBE YOU?

Colorful, down to earth, silly and hardworking. I’m inspired by glam rock, cowboys, COLOR, and am always looking for good people and good light. My clients usually become my friends and I’m forever grateful to work with such inspiring women.

HOW DID YOU GET YOUR START DOING WHAT YOU DO?

After going to school for Criminology, I realized that I was most interested in the psychology of decision making. I wasn’t satisfied and I wanted to do something more intentional and optimistic.

Having come from an artistic family, I was encouraged to go to school for Graphic Design, which proved to be a much better fit and also introduced me to photography. After 5 years of professional experience in jobs that never quite felt right, I knew it was time to create my own career.

WHAT MADE YOU GO OUT ON YOUR OWN?

My work experience in tech and in male dominated industries left me lacking powerful female role models. I founded Say Hey Studio as a way to support other female entrepreneurs and gain a better handle on that elusive work-life balance. I really care about my clients—collaboration and communication is at the core of what I do.